World Liberty Financial, the Trump‑backed DeFi protocol built around the USD1 stablecoin and WLFI governance token, announced via its official X account that it had purchased BUILDon ($B), a memecoin on Binance Smart Chain (BSC), in order to “support the project” after the team chose USD1 as their trading pair. According to coverage of the announcement, World Liberty Financial disclosed that it bought 636,961 $B tokens, explicitly framing the move as an incentive and signal to other projects to adopt USD1 as a base pair in their own liquidity pools and markets. This fits into World Liberty Financial’s broader strategy of positioning USD1 as a core dollar‑denominated asset within on‑chain markets, alongside WLFI as its governance token. The move matters for two reasons. First, it highlights World Liberty Financial’s willingness to deploy capital from its sizable on‑chain portfolio—built through large WLFI token sales—to back third‑party ecosystem tokens that align with its stablecoin strategy. Second, by publicly rewarding BUILDon’s choice of USD1/ $B markets, the protocol is signaling a potential playbook for ecosystem growth, where projects that integrate USD1 could receive direct token purchases or other forms of support, potentially increasing USD1’s liquidity and usage across BSC and other networks. For memecoin and DeFi projects, this creates a precedent that choosing USD1 pairs may bring visibility and backing from a high‑profile, politically connected DeFi issuer that is actively trying to “upgrade the dollar” on‑chain.

AI-generated background, compiled from web sources — not editorial content.

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