CEX Token Strategy 2025: Exchanges are redesigning around native tokens—tightening growth ↔️ utility. Key themes: • Utility First: tokens embedded across products (e.g. BNB Launchpools, BNB Chain) • Treasury Power: tokens fuel growth • Institutional Pivot: RWAs, banking rails, and pro products dominate.

CEX Token Strategy 2025: Exchanges are redesigning around native tokens—tightening growth ↔️ utility.
Key themes:
• Utility First: tokens embedded across products (e.g. BNB Launchpools, BNB Chain)
• Treasury Power: tokens fuel growth
• Institutional Pivot: RWAs, banking rails, and pro products dominate.
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