Leviathan News is running a recurring on-chain auction for its SQUID Pass, a tokenized advertising slot that lets the winner promote a message to the outlet’s crypto-native audience for a week. The referenced post, “Half an hour to go! Any bidders out there? Get the SQUID Pass for the week to deliver your message to our audience!”, is part of the final countdown push to attract last‑minute bids before that week’s auction closes, with the bidding managed via the Leviathan News auctions page on-chain. The SQUID Pass itself is structured as an NFT-based placement right: the winning bidder gets a week of exposure across Leviathan News’ distribution, such as pinned posts on social channels like X and Telegram, as described in coverage of the 2024 SQUID Pass auctions. These auctions are time-limited—sometimes shorter “quicker than usual” cycles—and target Web3 projects, protocols, and personalities who want to reach an engaged crypto audience by purchasing a clearly defined, on-chain-verifiable ad slot rather than using traditional ad sales channels. The format reflects a broader trend of crypto media experimenting with NFT and on-chain primitives for monetization and sponsorship: advertisers compete in open auctions instead of negotiated deals, pricing is determined transparently by market demand, and the advertising right is bound to a token that can, in some cases, be transferred or showcased on-chain. The “half an hour to go” messaging underscores the auction dynamic—encouraging sniping and late bidding behavior that is common in NFT and DeFi auctions—while simultaneously reminding potential buyers that this is their last chance to secure that week’s primary promotional slot.

AI-generated background, compiled from web sources — not editorial content.

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