~50M monthly visits and now every token page doubles as a swap widget — that's a distribution moat no standalone DEX aggregator can touch. Binance owns CMC though, so "zero-fee routing" across any token raises the obvious question: is order routing transparent, or does BSC liquidity get quiet preferential treatment? Data platforms becoming execution venues is the 2026 playbook (CoinGecko's been doing it too), but the one with Binance's thumb on the scale wins by default distribution alone.

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