Visa launches stablecoins advisory practice for businesses. It helps banks, merchants, and others with strategy, technical integration, and operations for uses like business payments. The practice has completed over 20 client projects worldwide, including with Navy Federal Credit Union, as Visa's own stablecoin settlements hit a $3.5 billion annualized run rate.

Visa has launched a new global Stablecoins Advisory Practice under its Visa Consulting & Analytics (VCA) unit to help banks, fintechs, merchants, and enterprises design and implement stablecoin-based payment strategies. The move comes as Visa reports its own stablecoin settlement volume has reached roughly a $3.5 billion annualized run rate and the overall stablecoin market cap has surpassed about $250 billion. The advisory practice is positioned as a value‑added consulting service that provides strategy, technical integration, and operational guidance for organizations exploring stablecoins for use cases such as cross‑border payments, business‑to‑business transactions, and other digital commerce scenarios. It draws on VCA’s global network of consultants, data scientists, and product specialists to offer services including stablecoin education and training (via a new Visa University course), market entry and go‑to‑market planning, use‑case sizing, and technology enablement for integrating stablecoins into existing payment flows. According to comments reported by Fortune, the practice has already worked with more than 20 clients worldwide, including institutions such as Navy Federal Credit Union, VyStar, and Pathward, and is expected to scale to hundreds of clients over time. This initiative underscores Visa’s broader strategy of integrating blockchain‑based instruments into its core payment network, following earlier pilots and programs involving USDC stablecoin settlement and over 130 stablecoin‑linked card issuing programs across more than 40 countries. For the wider market, the launch signals that a major incumbent in global payments now views stablecoins as sufficiently mature—both in infrastructure and emerging regulation—to warrant dedicated advisory services, potentially accelerating institutional adoption while shaping standards for risk management, compliance, and technology design in stablecoin usage.

✨ AI-generated background, compiled from web sources — not editorial content.

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