Pudgy Penguins successfully wrapped the Las Vegas Sphere with its cartoon characters by positioning the activation around physical products—merch, toys, and animations—rather than crypto, allowing it to bypass the venue’s strict crypto advertising rules that previously blocked Dogwifhat’s $700K community-led attempt.

“We have 2 million followers on Instagram, and, you know, I would say 90% of them probably don't know that crypto exists. It celebrates that side of the spectrum,” Mangaldas explained. “When you get a billion views on GIFs, I would assume that a majority of them don't know that we're a crypto company. And I think that's the beauty of Pudgy Penguins.”

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