FIFA Collect is running part of its 2026 World Cup ticketing flow on an Avalanche L1 with Modex, using RTBs and RTTs as tradable rights that eventually route fans back into FIFA’s official ticketing system. Ava Labs says more than 100,000 RTBs have been issued, over 50,000 Club World Cup tickets were bundled with RTBs, RTT secondary volume has passed $15M and combined RTB/RTT volume is above $25M. The pitch is fraud control and onchain verification, but the bigger unlock for FIFA may be pulling resale and fan data back from StubHub-style marketplaces into its own ecosystem.

TLDR by @Benthic

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