Blockworks launches Engagement Attribution to show onchain firms which funds view their content

Blockworks' new tool provides firm-level insight into content engagement, showing onchain businesses which funds, enterprises, and other entities read their dashboards, research reports, and investor calls. It surfaces engaged entities alongside data points such as AUM, content views, unique visitors, and performance by content type. According to Blockworks, protocols can use this visibility to prioritize accounts showing genuine interest, refine messaging, and target follow-up on high-potential relationships, while individual privacy is preserved. The company describes it as a feedback loop for measuring audience attention.

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