Aave's new reward program, Merit, launches today, distributing 280 WETH to borrowers and introducing a system that rewards users for actions beneficial to the Aave DAO, with further airdrops planned. This program is part of Aave's strategy to enhance user engagement and protocol loyalty through a booster-based reward mechanism, with $2.1 million in ETH and 2.9 million GHO allocated for the initial 90 days.