EXCLUSIVE: ZKsync developer Matter Labs poaches Solana Foundation's former VP of marketing

Matter Labs, the developer behind Ethereum layer-2 network ZKsync, has hired Meghan Spillane, the former vice president of marketing at the Solana Foundation, in a senior marketing role, according to an exclusive report by The Block and subsequent confirmation from the company on social media. Matter Labs publicly welcomed Meghan, highlighting her track record at Solana in shaping product narrative, community marketing, and developer engagement. The move represents a notable piece of talent migration between two major competing smart contract ecosystems, Ethereum (via ZKsync) and Solana. Meghan’s appointment underscores Matter Labs’ focus on strengthening ZKsync’s branding, go‑to‑market strategy, and ecosystem growth as Ethereum scaling competition intensifies. ZKsync is a zero‑knowledge rollup solution designed to scale Ethereum using zk-SNARKs while preserving decentralization and security, and it is positioned as a core component of Ethereum’s broader scaling roadmap. Bringing in a senior marketer with experience growing Solana’s community and developer base suggests Matter Labs is prioritizing narrative, ecosystem positioning, and adoption efforts to compete more effectively with other high-performance chains and layer‑2s. The hire also highlights a broader trend of experienced Web3 operators moving between ecosystems as the market matures and talent pools deepen. Solana and Ethereum L2s such as ZKsync increasingly compete not only on technology, throughput, and fees, but also on brand, developer experience, and community engagement—all areas where seasoned marketing leadership can be pivotal.

✨ AI-generated background, compiled from web sources — not editorial content.

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