Coinbase executive and Base creator Jesse Pollak is taking on a larger leadership role at the company, stepping up to lead Coinbase Wallet while also joining Coinbase’s executive team. Pollak has been a key figure at Coinbase as head of protocols and the primary architect of Base, the Ethereum Layer 2 network incubated by Coinbase but structured to function as an open, decentralized ecosystem. In his new position, he is expected to oversee the strategy and development of Coinbase Wallet, with a particular focus on improving crypto user experience and addressing long-standing usability issues that have limited broader adoption. Pollak’s expanded remit is significant because it formally links leadership of Coinbase Wallet with the team driving Base, aligning one of the industry’s largest consumer gateways to crypto with a fast-growing Layer 2 infrastructure. This alignment is intended to simplify access to blockchain applications and make self-custody and onchain interactions more intuitive for mainstream users, while maintaining Base’s core values of openness, neutrality, and close—though not exclusive—collaboration with Coinbase. The move underscores Coinbase’s broader strategy to deepen its role in onchain infrastructure and consumer products simultaneously, positioning Wallet and Base as complementary pillars in its push to make onchain activity more accessible at scale.

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