Visa announced a partnership with Coinbase on October 29, 2024 to use Visa Direct for real-time account funding on Coinbase. Under the integration, eligible Coinbase users with a linked Visa debit card can deposit funds into their Coinbase account in real time, buy crypto directly, and cash out to a bank account through the same card rail. The main significance of the deal is that it reduces the delay between moving money and trading crypto, which both companies framed as important in a 24/7 market. Visa said the service adds convenience and secure money movement for customers in the U.S. and EU, while also continuing to support the Coinbase Visa debit card for U.S. users.

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