Arbitrum launches KaitoAI Leaderboard, distributing 400k ARB over 3 months—quality posts, not just noise, are key to climbing ranks.

Arbitrum has launched a three‑month Arbitrum x KaitoAI “Yapper” Leaderboard campaign that allocates 400,000 ARB in rewards to X (Twitter) users who post high‑quality Arbitrum‑related content, with ranking and payouts determined by Kaito’s AI-driven scoring system. The initiative is designed to incentivize substantive discussion rather than spam, with an explicit focus on post relevance, engagement quality, and semantic depth, and includes a dedicated pool for non‑English creators. The campaign runs roughly from late May through August 2025, during which community members connect their X accounts to Kaito Yaps and earn points for “yaps” (posts) about Arbitrum that Kaito’s AI evaluates on volume, engagement (likes, replies, reposts), and how insightful and on‑topic the content is. The top participants each month share a portion of the ARB pool—initially the top 50, later expanded by Arbitrum to the top 100—with distributions scheduled as 126,000 ARB for late May–June, 111,000 ARB for July, 111,000 ARB for August, plus 50,000 ARB specifically reserved for non‑English content to better include regional communities. Strategically, the program functions as a “yap‑to‑earn” marketing and governance‑adjacent tool: it mobilizes Arbitrum’s community of researchers, builders, and influencers to surface information, perspectives, and analysis about the ecosystem in a more structured way. By tying rewards to AI‑assessed quality instead of simple hashtag spam, Arbitrum and Kaito are attempting to improve the signal‑to‑noise ratio around the project on social media, while also experimenting with AI‑driven reputation and reward models that could be reused by other Web3 communities.

✨ AI-generated background, compiled from web sources — not editorial content.

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