Katana has launched a Kaito mindshare leaderboard on X, with the project describing it as a way to reward people who post about Katana and help spread its narrative. Katana says the first two seasons will share a pool of 10,000,000 KAT, and season 1 also includes a monthly $20,000 USDC allocation for the top 25 creators who produce high-reach, original content. The announcement fits a broader trend in crypto marketing and community building: Kaito runs attention-based leaderboards that rank creators by topic or project, turning social posting into a measurable incentive system. In Katana’s framing, the leaderboard is meant to surface ā€œthe smartest, sharpest voicesā€ discussing the project on crypto Twitter, using the Kaito platform to track mindshare and distribute rewards to active advocates. The story matters because it shows how crypto projects are increasingly using InfoFi/mindshare campaigns to drive awareness, shape narratives, and reward content creators rather than relying only on traditional liquidity or trading incentives. It also highlights Kaito’s growing role as an infrastructure layer for these campaigns, with similar leaderboards already used by other ecosystems such as Polygon.

AI-generated background, compiled from web sources — not editorial content.

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