InfoFi is officially dead after X revoked API access for reward-based posting, forcing platforms like Kaito and Cookie to pivot. Marketing spend won’t disappear but will shift toward traditional agencies and direct creator deals, favoring quality, relationships, and differentiated content.

X has revoked API access from apps that reward users for posting on the platform, a policy change announced by X head of product Nikita Bier. Bier said these “infofi” apps created “AI slop & reply spam,” and that cutting off access should reduce bot-driven posting once the incentives disappear. The move is significant because it targets a marketing model used by crypto-native social platforms and creator-reward products such as Kaito and Cookie, which had relied on incentive loops tied to X activity. Coverage after the announcement described the change as a blow to reward-for-posting schemes and a likely pivot point toward more traditional marketing channels, including agencies and direct creator deals, where quality of content and relationship-building matter more than volume. The broader context is X tightening control over its developer ecosystem and engagement monetization. Supporters of the policy frame it as an anti-spam measure, while critics see it as a major constraint on the emerging InfoFi category that monetized attention and posting behavior on X.

✨ AI-generated background, compiled from web sources — not editorial content.

More coverage

• We are revising our developer API policies (x.com)
• X Bans InfoFi Projects From Mass Posting | Social Media Today (socialmediatoday.com)
• X bans reward-for-posting InfoFi apps and revokes API access (whale-alert.io)
• Crypto News: X Bans InfoFi “Post-to-Earn” Apps, Triggering Sector ... (binance.com)
• The InfoFi app has paid millions of dollars for API access ... - RootData (rootdata.com)

Explore the topic

• Kaito
• API
• Marketing