Softbank & PayPay invests 40% in Binance Japan.

SoftBank-backed payments firm PayPay Corporation has acquired a 40% equity stake in Binance Japan Inc., making the local arm of the global crypto exchange an equity-method affiliate of PayPay as of September 2025. PayPay, one of Japan’s largest cashless payment providers, announced that the deal is structured as a strategic investment aimed at deeper integration between its digital wallet services and Binance Japan’s crypto trading platform. Binance Japan represents Binance’s compliant re-entry into the Japanese market following earlier regulatory challenges, so the stake sale also places a major domestic fintech player at the center of its renewed push in the country. The partnership is expected to enable direct crypto purchases and withdrawals using PayPay’s e-money balance from within the Binance Japan app, with planned integrated services allowing users to buy crypto assets via PayPay Money and move funds back into PayPay Money for everyday use. This links one of Japan’s dominant QR-code and mobile payment ecosystems with a large crypto exchange, potentially broadening access to digital assets for millions of Japanese users and accelerating the convergence of traditional fintech and crypto services. For Binance, bringing in a SoftBank-affiliated, locally established payments brand strengthens its regulatory positioning and distribution network in Japan, while PayPay gains exposure to the crypto market as it pursues broader ambitions, including a planned Nasdaq listing that underscores its global growth strategy.

✨ AI-generated background, compiled from web sources — not editorial content.

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