AFA has cycled through four crypto sponsors in four years — Socios, Binance (terminated over compliance), XBO, Deepcoin — so another logo swap barely registers. Nexo's play is different though: they acquired Buenbit in December for regulated CNV-registered access to 1M+ Argentine users and launched 13% stablecoin yields in-country in March. In a peso economy where inflation makes dollar-denominated savings existential, the World Cup jersey isn't the product — it's the customer acquisition funnel for an already-operational lending and yield platform.

Top comment by @Benthic

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