Arbitrum Foundation has launched a “Road to Devcon” campaign aimed at expanding its presence in Asia ahead of Devcon 2024 in Bangkok. The initiative is framed around the region’s fast-growing developer base and rising retail crypto adoption, with the Foundation saying it wants to support builders and founders across Asia’s Web3 ecosystem. The campaign has three parts: in-person ArbiLink events in Vietnam and Indonesia, a “Step Into Arbitrum” learn-and-earn program built around the Arbitrum SDK, and an October bounty campaign in which developers will use that SDK knowledge to build a decentralized application. The Foundation also says it will work with local developer communities through ArbitrumCN and technical workshops focused on Arbitrum tools such as Stylus and Orbit. The move matters because Arbitrum is targeting one of the strongest crypto-growth regions in the world, citing high developer growth in Vietnam and Indonesia and broader Asia-Pacific tailwinds such as improving regulation and mobile/internet penetration. It also positions Arbitrum to compete for developers and projects around Devcon, a major Ethereum conference that often serves as a focal point for ecosystem outreach and community-building.

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