FIFA partners with Avalanche to launch proprietary Blockchain

FIFA has partnered with Avalanche to build a proprietary Layer-1 “FIFA Blockchain”, marking a shift from relying on third-party networks to operating its own dedicated infrastructure for digital collectibles and fan engagement products. According to Avalanche’s announcement, the new network is a custom L1 built on Avalanche technology, designed to offer high throughput, low fees, and EVM compatibility so fans can connect standard wallets such as MetaMask. This move also follows FIFA’s earlier World Cup-era Web3 experiments and effectively replaces its prior blockchain partnership with Algorand. The FIFA Blockchain will initially underpin FIFA Collect, the organization’s official digital collectibles platform, which has now migrated onto the new network. FIFA presents this as the foundation for a broader Web3 strategy, aimed at scaling digital collectibles, ticketing-related features, and future interactive fan products to a global audience of billions. For Avalanche and its developer Ava Labs, the deal is positioned as a major enterprise win, highlighting Avalanche’s performance and reliability as reasons for FIFA’s choice. The partnership underscores how major sports bodies are moving toward bespoke blockchain infrastructure to maintain tighter control over user experience, data, and interoperability across their digital product ecosystem.

✨ AI-generated background, compiled from web sources — not editorial content.

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