Today, we are announcing Sonar – a new product by Echo that lets anyone host a public token sale.

Echo, the crypto fundraising platform founded by Jordan Fish (Cobie), has launched Sonar, a new product designed to let projects self-host public token sales rather than relying only on private or closed community rounds. According to Echo’s announcement on X, Sonar’s beta is live and is positioned as infrastructure that any project can use to run its own sale while plugging into Echo’s identity and compliance layer. Sonar enables teams to configure a wide range of sale formats—such as auctions, points systems, options-like structures, and variable valuations and allocations—and to run them on multiple chains, including Hyperliquid, Base, Solana, and Cardano. It integrates with Echo’s electronic identity system (eID), allowing investors to verify once and then participate in multiple sales using Sonar as an authentication and compliance service, including region-based restrictions (for example, excluding UK residents or setting different lockups by jurisdiction). This is intended to combine the open, community-driven access of ICO-style launches with stronger compliance and privacy controls, effectively aiming at a more regulated “ICO 2.0” model. The launch matters because Echo has until now focused on curated private group deals, where experienced “group leads” bring early-stage allocations to their followers under shared terms; Sonar extends that model into large-scale public launches, potentially broadening access to early token offerings while giving projects more direct control over their sale mechanics. Industry coverage has framed Sonar as part of a new wave of public sale infrastructure that tries to bridge retail participation with increasing regulatory scrutiny, and early public sales (such as Plasma’s XPL sale on Sonar) have already drawn substantial interest and oversubscription.

✨ AI-generated background, compiled from web sources — not editorial content.

More coverage

• Echo launches new feature Sonar, can it create a 'compliant ICO ... (binance.com)
• A Complete Guide to Echo and Sonar - Crypto Current (paragraph.com)
• Cobie Joins ICO 2.0 Wave with Public Token Sale Platform Sonar (thedefiant.io)
• Echo — Early-stage investing in startups and tokens (echo.xyz)
• Sonar by Echo — Your eID for public sales (echo.xyz)

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