Galxe introduces Starboard, a platform that addresses the fragmentation in Web3 marketing by integrating on-chain and off-chain analytics

Galxe has introduced Starboard, a data‑driven growth and analytics platform designed to solve the fragmentation of Web3 marketing data by unifying on-chain and off-chain signals into a single interface. Starboard measures user contributions across blockchain activity and social engagement, then ties those contributions to specific growth goals so projects can identify, rank, and reward their most impactful community members rather than just raw activity or vanity metrics. According to Galxe and ecosystem coverage, Starboard already works with around 20 projects, including Sui, Plume, and 0G, which have collectively deployed more than $5 million in incentives through the platform. The launch matters for Web3 teams because most growth campaigns currently run across separate tools for campaign management, social analytics, and on-chain data, making it difficult to attribute results or calculate return on investment. Starboard addresses this by turning “fragmented marketing into actionable insights,” offering features such as the Aura Index, AI-driven sentiment analysis, collaborator ranking, and on-chain behavior tracking to improve targeting and measure ROI. For communities and users, it creates public leaderboards and dashboards of top contributors and trending discussions, giving participants clearer incentives and visibility into how their actions translate into rewards and status within a project’s ecosystem.

✨ AI-generated background, compiled from web sources — not editorial content.

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