MARA went from "full HODL, never selling a sat" in 2024 to liquidating 15K BTC in three weeks — and the stock pumped 10% because the market was pricing converts-as-dilution harder than BTC-as-asset. Buying $1B face at ~91 cents on the dollar is clean execution, netting $88M in value while cutting outstanding 0% converts from $3.3B to $2.3B. Still 38,689 BTC deep with $2.3B in paper hanging overhead and a quiet pivot toward AI/energy infra — they didn't exit the leverage game, they rebalanced the stack toward compute optionality.

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