OpenAI's beta lets businesses claim and verify their profiles in ChatGPT, update details, and add self-service product feeds with pricing and availability, reaching the 1.2 billion weekly ChatGPT users. Shopify merchants can connect stores for streamlined verification, with eligible products already integrated via Shopify Catalog. Business Hub offers aggregated insights—mentions, website clicks, and discovery topics—with privacy thresholds and no sharing of user conversations. Business Agents, live for eligible U.S. ecommerce and online service businesses, let customers chat with businesses, clearly labeled and separate from ChatGPT's answers. Businesses can sponsor agents as ChatGPT Ads destinations, with plans to expand markets and categories over time.

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