IYKYK uses AI to survey members on key journalism and media questions

IYKYK is running an AI-assisted audience research project that surveys its members on attitudes toward journalism and media, with a particular focus on how news consumers feel about the use of AI in news production and newsroom workflows. The effort draws on and contributes to a growing body of work that uses structured surveys to understand what information audiences want about AI, what they fear, and how transparency and human oversight affect trust in news. This initiative sits in the broader context of newsroom experimentation with artificial intelligence and parallel research showing that audiences are generally aware of AI but remain cautious and often distrustful when they learn it has been used in news stories. Recent surveys led by organizations such as Trusting News, Local Media Association, and academic partners find that large majorities of news consumers want clear disclosure of AI use, strong ethical guidelines, and assurances that humans review AI-assisted content before publication. By using AI tools to gather and analyze member feedback on these questions at scale, IYKYK is effectively stress-testing emerging best practices around transparency, disclosure language, and acceptable use cases, helping news and media organizations understand how to integrate AI without further eroding public trust.

✨ AI-generated background, compiled from web sources — not editorial content.

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