Ding-dong the InfoFi witch is dead. X bans rewarding users for posting.

X has moved to shut down “InfoFi” post‑to‑earn schemes by banning third‑party apps that reward users for posting on the platform, a change that effectively kills the most popular crypto engagement‑farming models built around X. The policy shift, announced by X Head of Product Nikita Bier, immediately hit InfoFi platforms and their tokens, and is forcing Web3 marketing teams to rethink how they drive attention without incentivized spam. On January 15, Nikita Bier announced that X is revising its developer API policies to no longer allow apps that reward users for posting on X, a category he explicitly labeled as “InfoFi.” According to Bier, these apps have produced “tremendous” amounts of AI‑generated “slop” and reply spam, clogging feeds and degrading user experience. X has already revoked API access from such apps, meaning post‑to‑earn bots and automation tools can no longer programmatically interact with the platform, and Bier even told affected developers that X would help them transition their businesses to rival social platforms like Threads and Bluesky. The move triggered an immediate shake‑out across the InfoFi sector. Tokens tied to post‑to‑earn platforms, such as Kaito and Cookie, sold off sharply after the announcement, with declines reported in the mid‑teens to 50% range as projects paused or shut down their reward programs. InfoFi tools had become a core tactic for crypto marketing—projects like ApeCoin had used platforms including Wallchain and Bantr to pay users for “yapping” and engagement, and now must redesign campaigns around rewarding authentic participation rather than mass posting. Some affected projects, such as Kaito, are rapidly pivoting toward more traditional, curated creator marketing models (sometimes rebranded as “AttentionFi”), signaling a broader reset in how crypto teams attempt to buy attention on X.

✨ AI-generated background, compiled from web sources — not editorial content.

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