Twitter user breaks down how creators can build real leverage beyond InfoFi by focusing on strong content, storytelling, branding, systems, and direction—treating content as long-term leverage, not just income, while diversifying opportunities across ecosystems, platforms, and partnerships.

A thread by X (Twitter) user @thegreatola argues that creators should not treat “InfoFi” engagement farming as their main business model, and instead build durable leverage by focusing on high‑quality content, clear storytelling, coherent branding, robust systems, and long‑term direction. The post comes shortly after X moved to restrict InfoFi-style apps that pay users for posting, which had driven a wave of low‑quality, spammy content across Crypto Twitter. According to reporting on X’s policy shift, the platform has revoked API access for applications that reward tweeting activity (explicitly naming InfoFi), in an effort to reduce AI spam and low‑value posts. In that context, @thegreatola’s breakdown frames InfoFi as a short‑term arbitrage that is losing viability, and suggests that real leverage for creators comes from building an audience around distinctive ideas, narratives, and systems that can translate into opportunities across multiple ecosystems, platforms, and partnerships over time. The emphasis is on treating content as a long‑term asset—compounding trust, reputation, and optionality—rather than purely as a way to extract immediate income from a single incentive program. The thread also connects to a broader debate inside Crypto Twitter about what X’s crackdown means for smaller creators and decentralized attention models. Commentators such as Domingo Gou have noted that while X is “cutting off oxygen to noise” rather than “killing InfoFi” entirely, there is a risk that influence reconsolidates around larger accounts if “high quality” is defined too narrowly by the platform. In response, frameworks like the one outlined by @thegreatola encourage creators to diversify their surface area—using systems, cross‑platform presence, and deeper collaborations—so they are less dependent on a single app, reward scheme, or algorithmic shift.

✨ AI-generated background, compiled from web sources — not editorial content.

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