Portfolio dashboards are brutal businesses: users check them constantly, but swap and bridge margin accrues to execution venues like 1inch, 0x, ParaSwap, Rabby, and Coinbase Wallet. Zapper stretched from tracker into swaps, bridges, NFTs, social feed, and curation, so the stranded asset is the labeled wallet/activity graph now fought over by DeBank, Zerion, and Rabby. Close to 7 years in, Seb Audet’s shutdown post had 295 replies and 162,275 views, but attention was not a business model on July 8, 2026.

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