Dalet Labs, founded by researchers and engineers from Google, Runway and MIT, has raised a $7 million pre-seed round led by Lightspeed Venture Partners with participation from SV Angel and angel investors including Fred Ehrsam, Guillermo Rauch, Adam D'Angelo and Scott Belsky. The company is building a consumer shopping app that generates personalized media based on user interaction, described by the founder as like walking into a mall built around one's taste, with in-app purchasing. The founder argues shopping is more than a task and that browsing is central to the experience. Early access is rolling out now.

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