Musk throttles Grok Bot limits over costs
Users' weekly limits suddenly hit 100%. Musk says serving costs were "unsustainably high relative to revenue", even though SpaceX's AI division made a $431M USD profit.

Musk confirmed the throttling was deliberate, not a glitch, citing serving costs "unsustainably high relative to revenue." Users reported weekly limits jumping from as low as 50% to 100% without overnight use. Grok Bot had been framed as a bright spot for newly public SpaceX: a filing said AI makes up 52% of company income, and the renamed "Super Intelligence" division earned a $431 million profit, which would have been higher absent $1.2 billion in one-time Cursor acquisition costs. Musk has not said how limits will change going forward.

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