Morgan Stanley is reportedly planning to roll out spot Bitcoin and Ether trading on E*Trade next year, marking a major crypto move as rivals like Schwab, SoFi, and BNY Mellon revisit their digital asset strategies.

Morgan Stanley is reported to be preparing to let ETrade clients trade spot Bitcoin and Ether directly, a notable shift from the brokerage’s existing model of offering crypto exposure mainly through ETFs, ETPs, and futures. CNBC reported that the firm is close to launching crypto trading on ETrade, with access expected to come through infrastructure from Zero Hash; ETrade’s own materials now also reference upcoming spot trading in Bitcoin, Ethereum, and Solana via a crypto account powered by Zerohash. The move matters because it would place a major traditional wealth-management firm more directly into spot crypto brokerage, not just crypto-linked securities. Bloomberg framed the reported plan as part of a broader reassessment across large financial firms, with rivals such as Schwab, SoFi, and BNY Mellon also revisiting digital-asset strategies, underscoring how institutional access to crypto has continued to normalize as spot products and trading infrastructure mature.

✨ AI-generated background, compiled from web sources — not editorial content.

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