Animoca Brands Invests in Astar Network to pioneer Web3 entertainment and empower Asian IPs

Astar Network said it has received a strategic investment from Animoca Brands, with the amount not disclosed, as part of a broader collaboration aimed at bringing Japanese and wider Asian entertainment intellectual property onto the blockchain. The companies said the effort is designed to support Web3 entertainment, creator tools, and user onboarding, rather than a narrow token sale or protocol upgrade. The first planned initiatives include Anime ID, an identity and reputation layer built with Animoca’s Moca Network and deployed on Soneium, and Anime Art Fest, a digital art and NFT-focused platform for IP holders and fans. Astar’s native token ASTR is intended to play a role in ecosystem incentives and payments, while the partners are also exploring an Asian Entertainment IP Fund. The deal matters because it ties together a major Web3 investor, a Japan-linked blockchain infrastructure project, and Sony’s Soneium ecosystem in an attempt to make entertainment IP a practical on-ramp for Web3 adoption.

✨ AI-generated background, compiled from web sources — not editorial content.

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