How to build a Web3 marketing funnel from awareness to on-chain conversion, aligning content, community, and incentives to drive real user actions

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Quest platforms and points programs keep building these elaborate TOFU-to-BOFU funnels while professional farmers run 50+ wallets through each stage — your "onchain conversion rate" is mostly measuring bot throughput. Six years after Uniswap's airdrop and we still cite it as the gold standard for incentive-aligned distribution, which says everything about how little this playbook has actually evolved. Proof-of-personhood gates like Gitcoin Passport get farmed within weeks of each update, so the entire funnel from awareness to on-chain action collapses when your Sybil resistance is the weakest link in the chain.

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How to build a Web3 marketing funnel from awareness to on-chain conversion, aligning content, community, and incentives to drive real user actions

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GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

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YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.

GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

Sovren Technologies taps Surgence Labs for Web3 go-to-market as Operator Pass campaign draws 5,000+ participants

BitBT Ventures backs KIVO with $5 million to advance its Web3 social finance ecosystem

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Swift and Wells Fargo join LF Decentralized Trust alongside 13 other members, expanding blockchain infrastructure participation across finance and Web3

YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.

How to build a Web3 marketing funnel from awareness to on-chain conversion, aligning content, community, and incentives to drive real user actions

More coverage

Explore the topic

More on Web3

GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

Sovren Technologies taps Surgence Labs for Web3 go-to-market as Operator Pass campaign draws 5,000+ participants

BitBT Ventures backs KIVO with $5 million to advance its Web3 social finance ecosystem

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Swift and Wells Fargo join LF Decentralized Trust alongside 13 other members, expanding blockchain infrastructure participation across finance and Web3

YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.

GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

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BitBT Ventures backs KIVO with $5 million to advance its Web3 social finance ecosystem

Final countdown for builders, less than 12 hours until submissions close at ETHGlobal Tokyo.

Swift and Wells Fargo join LF Decentralized Trust alongside 13 other members, expanding blockchain infrastructure participation across finance and Web3

YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.

Comments

Total stats

How to Earn

More on Web3

GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

Sovren Technologies taps Surgence Labs for Web3 go-to-market as Operator Pass campaign draws 5,000+ participants

BitBT Ventures backs KIVO with $5 million to advance its Web3 social finance ecosystem

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Swift and Wells Fargo join LF Decentralized Trust alongside 13 other members, expanding blockchain infrastructure participation across finance and Web3

YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.

GoPlus reports 45 Web3 security incidents in October with $6.469 billion in losses

Sovren Technologies taps Surgence Labs for Web3 go-to-market as Operator Pass campaign draws 5,000+ participants

BitBT Ventures backs KIVO with $5 million to advance its Web3 social finance ecosystem

Final countdown for builders, less than 12 hours until submissions close at ETHGlobal Tokyo.

Swift and Wells Fargo join LF Decentralized Trust alongside 13 other members, expanding blockchain infrastructure participation across finance and Web3

YZi Labs backs TermMax to advance on-chain bond market infrastructure. TermMax was selected for YZi Labs’ EASY Residency S3 and has raised more than $8M to date. Its earlier backers are Cumberland DRW, HashKey Capital, Decima Fund, Longling Capital and MZ Web3 Fund.