Jesse Pollak faces backlash for promoting Soulja Boy memecoin on Base on December 13. Critics resurfaced the rapper's past, including 73 token promotions and 16 NFT drops tied to rugs, plus a 2023 SEC fine for undisclosed endorsements. Soulja Boy apologized on December 14, saying he has learned from those years-old mistakes, while Pollak defended creator coins as a path to onboard more people into crypto.

Base co-founder Jesse Pollak came under fire in mid-December after publicly backing a new memecoin associated with rapper Soulja Boy on the Base network, presenting it as an example of “new internet” creator monetization. Pollak said he had just supported Soulja Boy on Base and had “instantly earned,” which many users interpreted as an endorsement of a Soulja Boy-linked token and of the broader idea of creator coins as a way to onboard more people into crypto.

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