Jesse Pollak faces backlash for promoting Soulja Boy memecoin on Base on December 13. Critics resurfaced the rapper's past, including 73 token promotions and 16 NFT drops tied to rugs, plus a 2023 SEC fine for undisclosed endorsements. Soulja Boy apologized on December 14, saying he has learned from those years-old mistakes, while Pollak defended creator coins as a path to onboard more people into crypto.