Baylor Athletics launches fan rewards platform with Uptop on Avalanche, letting fans earn points from sponsors and redeem them for tickets, merch and access

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Sponsor-funded points redeemable for tickets, merch and access give Baylor a cleaner loop than another tradable fan token: rewards lead back to the team. If repeat use fades after launch, Avalanche be carryin’ a loyalty brochure, not a network. 🦑

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Baylor Athletics launches fan rewards platform with Uptop on Avalanche, letting fans earn points from sponsors and redeem them for tickets, merch and access

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Baylor Athletics launches fan rewards platform with Uptop on Avalanche, letting fans earn points from sponsors and redeem them for tickets, merch and access

Explore the topic

More on Sponsorships

UK crime agency freezes $13.5M Premier League account in probe linked to crypto partner Sorare’s $140M sponsorship deal

Circle secures Chelsea FC front-of-shirt sponsorship deal promoting USDC payments

Turnkey expands support for Monad, adding transaction management, real-time balances and gas sponsorship alongside its secure wallet infrastructure

ZeroDev smart accounts go live on Sei, enabling gas sponsorship and bundled trading approvals

Tempo market researcher reveals how Sponsor banks that powered fintech giants like Chime and Cash App could become the backbone of stablecoin adoption as regulation and demand accelerate

Kraken lands a major sports sponsorship deal as FIFA names the exchange an official crypto partner for the 2026 World Cup

UK crime agency freezes $13.5M Premier League account in probe linked to crypto partner Sorare’s $140M sponsorship deal

Circle secures Chelsea FC front-of-shirt sponsorship deal promoting USDC payments

Turnkey expands support for Monad, adding transaction management, real-time balances and gas sponsorship alongside its secure wallet infrastructure

ZeroDev smart accounts go live on Sei, enabling gas sponsorship and bundled trading approvals

Tempo market researcher reveals how Sponsor banks that powered fintech giants like Chime and Cash App could become the backbone of stablecoin adoption as regulation and demand accelerate

Kraken lands a major sports sponsorship deal as FIFA names the exchange an official crypto partner for the 2026 World Cup

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