Notch's founding team is joining OpenAI's Ads team after two years building AI ad agents

Vinay Jain wrote that he and Aman Jain founded Notch two years ago on the belief that AI agents could help businesses grow autonomously. He said the company built agentic experiences for advertising and worked with thousands of small businesses, learning what it takes to turn fast-moving technology into something people use daily to run ad budgets through Notch agents. Jain thanked teammates, customers, investors and backers, and said he and Aman are excited to bring what they learned to the OpenAI Ads team.

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