ENS and GoDaddy partner to bridge web domains with blockchain names, aiming to seamlessly integrate traditional DNS into the blockchain world without any additional expenses or technical expertise.

GoDaddy and Ethereum Name Service (ENS) announced a partnership in February 2024 that lets GoDaddy domain holders link their existing DNS domains to ENS-compatible crypto wallets, so a traditional web domain can also function as a human-readable blockchain address. The integration was positioned as free for users and designed to require no specialized technical setup, with GoDaddy adding a new DNS feature and ENS deploying smart contracts to support verification and resolution through DNSSEC. The collaboration matters because it connects legacy internet naming infrastructure with blockchain naming, reducing the friction of using crypto wallet addresses and extending ENS support beyond .eth names to ordinary domains such as .com, .org, .ai, and .xyz. For users, that means a familiar domain can be used to send and receive cryptocurrency and to present a more recognizable digital identity across Web3 applications, while still retaining normal DNS functionality for websites and email.

✨ AI-generated background, compiled from web sources — not editorial content.

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