Sony Group unveils Soneium mainnet, S.BLOX exchange, and NFT fan marketing platform

Sony Group has launched a comprehensive Web3 stack centered on its new Soneium blockchain mainnet, alongside an upgraded S.BLOX cryptoasset exchange and a new NFT-based Fan Marketing Platform. Soneium, developed by Sony Block Solutions Labs, is a public Ethereum Layer 2 network that offloads data processing from Ethereum Layer 1 to improve speed and reduce transaction costs while remaining compatible with existing Ethereum tooling. It opened its production environment to the public in mid‑January 2025 after an earlier testnet phase, with the aim of serving as foundational infrastructure for a wide range of decentralized applications spanning content, entertainment, and fan engagement. The launch bundles infrastructure and applications: S.BLOX provides a regulated exchange environment and simplified access to cryptoassets that can be used within Soneium-based Web3 services, while the Fan Marketing Platform, scheduled to roll out from February 2025 via SNFT Inc., offers a one‑stop service for companies to issue NFTs and analyze fan engagement metrics. Sony positions this stack as a way to help creators and brands deepen relationships with fans through NFT-based campaigns, on-chain engagement programs, and in‑app crypto payments, while integrating with Sony Group’s broader entertainment and IP ecosystem over time. The move signals one of the most comprehensive pushes by a major entertainment and electronics conglomerate into Web3 infrastructure, aiming to make blockchain-based fan experiences more mainstream by combining consumer-facing apps, an exchange, and a dedicated Ethereum Layer 2 under a single corporate umbrella.

✨ AI-generated background, compiled from web sources — not editorial content.

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