Enron’s revived brand has moved from parody-heavy “performance art” into a real Solana memecoin launch, and the token promptly became a high-volatility crash story. According to Protos, the ENRON token briefly reached a reported $700 million market cap within minutes of launch before falling sharply, including a 64% drop within about an hour and roughly 76% below its peak by the same day’s end. Protos says the project is led by performance artists associated with Birds Aren’t Real, including Connor Gaydos, who bought Enron’s trademark and domain and had previously framed the revival as satire rather than a conventional business.

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