Base’s Jesse Pollak faces backlash for aggressively promoting Zora, as critics accuse him of prioritizing Coinbase’s investment recovery over genuine creator adoption, reigniting debate over his history of hyping speculative tokens and undermining trust in Base’s broader vision.

Base’s Jesse Pollak faces backlash for aggressively promoting Zora, as critics accuse him of prioritizing Coinbase’s investment recovery over genuine creator adoption, reigniting debate over his history of hyping speculative tokens and undermining trust in Base’s broader vision.
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"What Jesse’s doing with Zora — pushing creative tokens — isn’t necessarily wrong. He’s not forcing anyone to buy. Still, it doesn’t sit right with many people. One of the tokens he shilled, called Dominos, shot up to a $200K market cap before crashing back to zero within 24 hours. His pitch is all about “fans collecting for fun” and “content going viral,” but for many, it just feels like another pump-and-dump."

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