Convex pulled its growth lead out of the meme layer because Resupply needs borrower acquisition on top of Curve Lend and Fraxlend, not another clean explainer thread. RSUP emissions go to the insurance pool, voting incentives, and CDPs, so culture that mints reUSD feeds the same loop as governance incentives and collateral growth. The base is small enough for one good distribution channel to matter, DefiLlama has Resupply at $34.9M TVL and CoinGecko has reUSD at $32.4M market cap on July 5, 2026.

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