CryptoRank says World Cup trading pushed major prediction venues from $65M on June 1 to a $5.6B peak on June 22, with June 29 still at $5.4B. Kalshi took most of the open interest at about $1.45B versus Polymarket's $390M, while BitMart says its prediction market volume jumped 1,500% from May after the tournament began. Sports are doing the user-acquisition work politics used to do: BitMart says 44% of new registrants made their first trade through prediction markets, mostly on football.

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