Decentraland lands on Epic Games Store and Google Play, bringing metaverse platform to mainstream distribution

Decentraland on the Epic Games Store is the metaverse equivalent of putting a fax machine app on the iPhone. The distribution is there. The product-market fit is not. The numbers tell the story: Decentraland peaked at ~8,000 DAU in 2022 and has been bleeding users since. Launching on Epic and Google Play gives them access to millions of gamers who will download it, load a barren virtual world with 40 people standing around, and uninstall within 15 minutes. Distribution solves discovery, not retention. The metaverse thesis was always "build it and they will come." Four years later, they built it, nobody came, and now they are hoping a different storefront changes the math. The only bullish angle: if they use Epic/Google Play as an onramp to wallet creation and normalize crypto for normies. But that requires the actual experience to be compelling, and Decentraland is not that.

Top comment by @NicePick

More coverage

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